Cheryl’s passion for beautiful fabrics, well constructed garments and timeless style helped her follow her own bliss and in 2001 at Mercedes Australian Fashion Week she officially launched her fashion label Cheryl Weir. Her dedication to quality and beauty has helped Cheryl become one of Melbourne, and Australia’s fashion success stories.

Cheryl Weir, as director and hands on designer has seen her dream grow from strength to strength and now in her 7th year of business, she has firmly established her ladies fashion label in the Australian and International markets.

Since studying at the world renowned college of Central St. Martins and the London College Of Fashion, and working with design houses in London, Cheryl has been in Melbourne creating elegant, stylish and timeless pieces for the modern woman.

Cheryl travels overseas twice a year to New York, London, Milan, Paris and Tokyo to source divine fabrics, and of course inspiration from art, architecture, music, culture and the local fashion trends embraced by women in their own countries.

March 10th 2005, Cheryl opened her new, exclusive St Kilda boutique with the aim of creating a relaxed “gallery” like environment for her clientele to be able to really enjoy their shopping experience. Cheryl’s label is available exclusively at her Inkerman Street Boutique, and online at www.cheryl-weir.com. Now her luxury label is available to discerning ladies worldwide.

Enjoy the Cheryl Weir label and follow your bliss……..